How Frontage Visibility Can Generate Income Without Changing the Building
In commercial real estate, frontage visibility is usually valued for its impact on tenant exposure.
But in some cases, visibility itself can support additional income.
Parcels located along major corridors, highways, or signalized intersections often have frontage areas that can support additional agreements without altering the building.
Why Visibility Matters
High-traffic corridors create consistent exposure.
For certain uses, that exposure has direct value.
Examples include:
• digital signage placements
• billboard leases
• telecom equipment
• small frontage pad placements
• billboard leases
• telecom equipment
• small frontage pad placements
These uses are often supported by zoning in commercial corridors.
Why Owners Often Miss These Opportunities
In many properties, the building and tenant lease receive the most attention.
The frontage area is simply considered part of the site.
However, frontage visibility can sometimes support agreements that generate income without changing the building or tenant operations.
Income Impact
Visibility-based agreements can vary significantly depending on location.
In high-traffic corridors, these placements can produce $30,000 to $100,000 annually.
Final Thought
In some commercial parcels, the most valuable part of the site is not the building — but the frontage exposure.
Evaluating whether that visibility can support additional income is often overlooked.